Reptile strategy has taken the plaintiffs’ bar by storm. The Reptile theory asserts that you can prevail at trial by speaking to, and scaring, the primitive part of jurors’ brains, the part of the brain they share with reptiles. The Reptile strategy purports to provide a blueprint to succeeding at trial by applying advanced neuroscientific techniques to pretrial discovery and trial.
The fundamental concept is that the reptile brain is conditioned to favor safety and survival. Therefore, if plaintiff’s’ counsel can reach the reptilian portion of the jurors’ brains, they can influence their decisions; the jurors will instinctively choose to protect their families and community from danger through their verdict. Thus, the focus of the plaintiff’s case is on the conduct of the defendant, not the injuries of the plaintiff. The jurors are not interested in plaintiff’s injury, even when severe, according to the theory. Rather, the only truly effective way to engage jurors is to demonstrate how the defendant’s conduct endangers the jurors and their families. (source)
Reptile 101: What Claims Handlers Need to Know
Plaintiff attorneys are using Reptile strategy to unreasonably increase claims value. Attend this webinar to learn the basics of the Reptile program, and what claims handlers can do to identify use of Reptile strategy, as well as defense strategies which can defeat the Reptile strategy.
Date: Wednesday, May 27, 2015
Time: 12:00 PM – 12:30 PM EDT